COMMUNICATIONS PLAN FOR BEDESIGN!

 


 
 

DETERMINE BUSINESS GOALS:

  • Building and executing a successful brand awareness campaign to target the Houston market and its greater metropolitan areas in order to:

    • maximize profit margin by bringing more people to BeDesign’s showroom

    • increase presence on builders’ model-homes

    • generate brand awareness growth

    • increase profit by selling showroom products


Campaign Tactics

Digital Strategy
(Paid Search, Remarketing and Retargeting campaigns)

  • Introduction:

    • This game plan and strategy is geared to help BeDesign launch an effective online marketing campaign that will bring in high quality leads over the next 6 months. To do this, we put together a Paid Search strategy that will target individuals shopping for high-end furniture. Advertising on Google will give BeDesign the unique opportunity to become a top of mind brand. Given the marketplace and the unique offerings of BeDesign, we are very confident this program strategy will yield a nice ROI.

  • Objectives:

    • Reaching and connecting with the targeted demographic

    • Secure high quality leads from individuals shopping for high-end furniture

    • Keep BeDesign top of mind through aggressive remarketing

    • Create highly conversion oriented landing pages

  • Recommended Channels:

    • Paid Keywords across Google.com

    • ReMarketing/ReTargeting

    • RLSA and Customer Match

  • Keyword Strategy

    • Maximize budget by using a precise keyword focus and account structure

    • We will add additional filtering criteria based on household income and net worth, and only show our ads to the audiences we desire.

    • Determine through initial research and on-going optimization which of these keywords will pull in qualified traffic at a volume that makes them sustainable.

    • Maintain 100% share of voice for brand.

    • Utilize various keyword matching options; modified broad, exact, phrase, and negative.

    • Keyword List: Initial keyword list will be adjusted (+/-) as performance data is accumulated

  • Creative Strategy

    Copy/Landing Pages:

    The competitiveness of the market will require strong landing pages and ad copy. To help give BeDesign an edge we will implement the following:

    • Three sets of ad copy for each of the keyword buckets

    • Ads will be specific to the audience segment; DKI ads will be tested with fixed ads.

    • Conversion focused landing pages.

    • Ad extensions: call outs, site links and call extensions

    • Optimization of ads will occur on a bi-weekly basis.

  • Bid Optimization

    • By tracking & optimizing keyword level performance metrics, we will be able to refine campaign performance and execute a high level of campaign efficiency in relation to campaign objectives.


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Social Media Marketing

Our team will create a social media presence for your company that will showcase your brand in an effective manner and appeal to your target audience. Further, we will pump out new and effective content to your target audience in an effort to constantly be in their ear so they automatically remember BeDesign when they need the service/product that you provide. Our team will also track and analyze all data gathered throughout the duration of the campaign and continue to optimize and grow. We utilize Facebook, Instagram, Twitter, LinkedIn, and Pinterest for social media distribution.

Our main focus with social media marketing is the same as all other forms of marketing that we provide. It’s about getting a return on investment.

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Here is a list of our Social Media deliverables for BeDesign:

  • Competitive analysis

  • Market research

  • Identification of key platforms

  • Campaign Strategy & Execution

  • Identify and build audiences based on demographic targets

  • Ad Copy Creation & A/B Testing

  • Flexible, Custom Reporting

  • Campaign idea suggestions, for example: Sweepstakes, Promotional campaign, live social media event, etc.


Email Marketing

Effective email marketing engages and influences your target market; it makes your brand unforgettable. Through intriguing subject lines and compelling graphic design, to irresistible content, our team of professionals will make your message stand out in today’s cluttered inboxes. We will analyze your target market, learn about your buyer persona and research your competition all to provide you with the ability to perfectly personalize your message to your target market. We’ll help you cross-sell and up-sell your current customer base to new products and upgraded features, and we’ll make sure your business stays top of mind as your prospects continue to shop. We’ll make your upcoming sales, new product and service launches and big events impossible to miss.

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Here is a list of email deliverables for BeDesign:

  • Audience & Market Research

  • Competitive Analysis

  • Email asset design

  • Strategy Design & Execution

  • Audience Targeting

  • List building & segmentation

  • Content Creation & A/B Testing

  • Custom Reporting

  • Editorial Calendars


Let’s talk about pricing!

Digital Strategy……….……………….$4,000 Monthly Fee
(Includes Paid Search for Google, CRO Landing Pages, Display, Remarketing, Retargeting, and Tracking).

Social Media Marketing……………….$3,500 Monthly Fee
(Includes editorial calendars, digital content creation, IG TV, paid campaigns, and monthly metrics report)

Email Marketing………...……………….$1,999 Monthly Fee
(Includes competitive analysis, market research, campaign strategy and execution, and custom reporting).

*** Please note: AD spend is not included in any of these services.