Digital Game Plan!
Determining Business Goals:
Building and executing a successful brand awareness and lead generation campaign to target the Houston market and its greater metropolitan areas in order to:
maximize EV Houston’s exposure in the digital arena
high-increase engagement & new followers
generate brand awareness growth
increase profit by attracting new clients/advertisers
Digital Google Campaign
(Paid Search, Remarketing and Retargeting campaigns)
This game plan and strategy is geared to help EV Houston launch an effective online marketing campaign that will bring in high quality leads over the next 6 months. To do this, we put together a Paid Search strategy that will target companies looking for advertising opportunities. Advertising on Google will give EV Houston the unique opportunity to become a top of mind brand. Given the marketplace and the offerings of EV Houston, we are very confident this program strategy will yield a nice ROI for the newspaper.
Reaching and connecting with the targeted demographic
Secure high quality leads from individuals shopping for advertising opportunities within the Hispanic Houston market
Keep EV Houston top of mind through aggressive remarketing
Create highly conversion oriented landing pages
Paid Keywords across Google.com
RLSA and Customer Match
Maximize budget by using a precise keyword focus and account structure
We will add additional filtering criteria based on household income and net worth, and only show our ads to the audiences we desire.
Determine through initial research and on-going optimization which of these keywords will pull in qualified traffic at a volume that makes them sustainable.
Maintain 100% share of voice for brand.
Utilize various keyword matching options; modified broad, exact, phrase, and negative.
Keyword List: Initial keyword list will be adjusted (+/-) as performance data is accumulated
The competitiveness of the market will require strong landing pages and ad copy. To help give EV Houston an edge we will implement the following:
Three sets of ad copy for each of the keyword buckets
Ads will be specific to the audience segment; DKI ads will be tested with fixed ads.
Conversion focused landing pages.
Ad extensions: call outs, site links and call extensions
Optimization of ads will occur on a bi-weekly basis.
By tracking & optimizing keyword level performance metrics, we will be able to refine campaign performance and execute a high level of campaign efficiency in relation to campaign objectives.
Our team will increase EV Houston’s social media presence and will showcase your brand in an effective manner and appeal to your target audience. Further, we will pump-out new and effective content to your target audience in an effort to constantly be in their ear so they automatically remember EV Houston when they need the advertising service that you provide. Our team will also track and analyze all data gathered throughout the duration of the campaign and continue to optimize and grow. We utilize Facebook, Instagram, LinkedIn and Twitter for social media distribution.
Our main focus with social media marketing is the same as all other forms of marketing that we provide. It’s about getting a return on investment.
Here is a list of our Social Media deliverables for El Venezolano:
High-new organic followers
Identification of key platforms
Campaign Strategy & Execution
Identify and build audiences based on demographic targets
Flexible, Custom Reporting
Campaign idea suggestions, for example: Sweepstakes, Promotional campaign, live social media event, etc.
BOOST YOUR INSTAGRAM GROWTH
Management & growth services
The Old Way:
Take lots of pictures
Post every day, multiple times
Use the right hashtags
Hope for the best
The NEW way:
Target the right people
Grow a massive audience (750 to 1K each month; 10k-12k+ real impressions)
Engage in meaningful conversations
Convert fans to loyal customers
Developing a new content strategy game plan for EV Houston by:
Defining lines of communication (content schedules)
Establishing posting frequencies
Operational budget recommendations
Facebook Ads Strategy execution (zero-waste testing)
Our Twitter marketing campaigns generate new businesses by establishing credibility when working on:
Let’s talk about pricing!
Digital Google Ad Strategy……….……………….$3,500 Monthly Fee
(Includes paid search management for Google, CRO landing pages, display, remarketing, retargeting, and tracking).
Social Media Marketing……………….$2,500 Monthly Fee
Or you can choose individual services:
Instagram Marketing Services………….$899
Facebook Marketing Services………….$899
Twitter Marketing Services……………...$899
(Includes editorial calendars, digital content creation, IG TV, paid campaigns, and monthly metrics report)