Weathershield Solutions
Digital Game Plan!

 

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Determining Business Goals:

  • Building and executing a successful brand awareness and lead generation campaign to target the Houston market and its greater metropolitan areas in order to:

    • Maximize Weathershield Solutions’ exposure in the digital arena

    • High-increase engagement and new followers

    • Generate brand awareness growth

    • Increase profit by attracting new clients/advertisers


let’s talk about

Website Development

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Building a Dynamic Sales-Oriented Landing Page:

This service includes:

  • Website prototype: An initial sample wireframe

  • Design and technology: Implement and utilizing a content management software (CMS) to facilitate the management of the client's website once completed, i.e., making changes, uploading new information, etc.

  • Design services include: Look and feel of the website, determining color palettes (brand reinforcement), typography selection, user interface design (UI)—the series of screens, pages, and visual elements—like buttons and icons—that you use to interact with a device; and user experience design (UX)—the internal experience that potential clients have as they interact withevery aspect of the new website.

  • Website content strategy: Advice on sales copywriting and content architecture services to fulfill the ultimate goal of converting visitors into sales leads.

  • Hosting/debugging/back-end development: Transferring hosting information and/or rerouting URL services are included.

One time investment: $1,300


BECAUSE YOU ARE INTERESTED IN EMAIL MARKETING, CHECK OUT OUR great OFFER:

Email Marketing Services

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Email Marketing & Database Market Segmentation

E-Mail Marketing:

  • Mailchimp Newsletter set-up:

    • Generating access credentials

    • Customizing branding (look and feel)

    • Integrating Social Media

    • Importing clients’ database

  • Mailchimp E-mail Marketing:

    • Creating up to four (4) campaigns a month

    • Automation emails (when potential clients sign up to newsletter, automatic emails will welcome them with exclusive content)

    • Campaign metrics performance report

    • Database market segmentation

$499/Month


CAMPAIGN TACTICS

Social Media
Marketing

 
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Here is a list of our Social Media deliverables for your company:

  • High-rich engagement

  • Building an online community: High-new organic followers

  • Competitive analysis

  • Market research

  • Identification of key platforms

  • Campaign strategy and execution

  • Identify and build audiences based on demographic targets

  • A/B Testing

  • Includes editorial calendars

  • Flexible, custom reporting (metrics report)

$499/Month

* Please consider we require an advertising budget for social media of at least $200. This additional budget is to pay Facebook directly in order advertise your new website across the greater Houston area, and to direct traffic from your social ads to your site. The Social Media Marketing package is a pre-paid package.


Campaign Tactics

Digital Google Campaign

Digital Strategy
(Paid Search, Remarketing and Retargeting campaigns)

  • Introduction:

    • This game plan and strategy is geared to help Weathershield Solutions launch an effective online marketing campaign that will bring in high quality leads over the next 6 months. To do this, we put together a Paid Search strategy that will target companies looking for advertising opportunities. Advertising on Google will give Weathershield Solutions the unique opportunity to become a top of mind brand. Given the marketplace and the offerings of Weathershield Solutions, we are very confident this program strategy will yield a nice ROI for your company.

  • Objectives:

    • Reaching and connecting with the targeted demographic

    • Secure high quality leads from individuals shopping for advertising opportunities within the Houston market

    • Keep Weathershield Solutions top of mind through aggressive remarketing

    • Create highly conversion oriented landing pages

  • Recommended Channels:

    • Paid Keywords across Google.com

    • ReMarketing/ReTargeting

    • RLSA (Remarketing lists for search ads) and Customer Match

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  • Keyword Strategy

    • Maximize budget by using a precise keyword focus and account structure

    • We will add additional filtering criteria based on household income and net worth, and only show our ads to the audiences we desire.

    • Determine through initial research and on-going optimization which of these keywords will pull in qualified traffic at a volume that makes them sustainable.

    • Maintain 100% share of voice for brand.

    • Utilize various keyword matching options; modified broad, exact, phrase, and negative.

    • Keyword List: Initial keyword list will be adjusted (+/-) as performance data is accumulated

  • Creative Strategy

    Copy/Landing Pages:

    The competitiveness of the market will require strong landing pages and ad copy. To help give Weathershield Solutions an edge we will implement the following:

    • Three sets of ad copy for each of the keyword buckets

    • Ads will be specific to the audience segment; DKI ads will be tested with fixed ads

    • Conversion focused landing pages

    • Ad extensions: call outs, site links and call extensions

    • Optimization of ads will occur on a bi-weekly basis

  • Bid Optimization

    • By tracking and optimizing keyword level performance metrics, we will be able to refine campaign performance and execute a high level of campaign efficiency in relation to campaign objectives.


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Let’s talk about pricing!

Website Development……….……………….$1,300
One time Fee

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Email Marketing Package……..……………….$499
Monthly Fee

Social Media Marketing Package…….……….$499
Monthly Fee

We help you build a target audience based on your current list and geographical, professional and behavioral traits. This is a great tool when it comes to brand awareness, since we help your brand position as high as we can (based on advertising budget) in the mind of your potential clients and geographical communities. The potential of driving high influx of traffic is great in terms of brand awareness.

Total Monthly Investment…………………....$998

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*** PLEASE NOTE: THE SOCIAL MEDIA MARKETING PACKAGE SERVICE IS A PRE-PAID MONTHLY PLAN AND DOES NOT INCLUDE AN AD SPEND BUDGET. OUR AGENCY RECOMMENDS AT LEAST AN ADDITIONAL $200 FOR SOCIAL ADVERTISING. SEE INFORMATION ABOVE FOR MORE DETAILS.


Digital Google Ad Strategy……….……………….$4,000
($1,000 Ad Spend is included in this service)
Monthly Fee

Although at first it may come across as a very expensive service, this package yield results that are outstanding in terms of ROI, money. We have partnered with top-notch digital strategists to bring you the finest and most powerful form of advertising online. This service geographically finds individuals searching for your services/products and create ads that transform and follow them across all websites, search engines, and social media platforms. Very persuasive, very sales oriented, yet graceful. The results are outstanding!

Additional important details: We are collaborating with the finest strategists who are responsible (and well-know) for successful marketing campaigns. Here's a short list of companies they were successful at in terms of ROI: DirectTV, Wyndham Capital Mortgage, ADT, 686 Apparel, Merrill Lynch, New Century Financial, Nike, Clutch.co, and many more at an international, national, regional and local levels (B2C and B2B).

*** PLEASE NOTE: THE digital Google Ad Strategy SERVICE IS A PRE-PAID MONTHLY PLAN AND DOES INCLUDE AN AD SPEND BUDGET of $1,000. SEE INFORMATION ABOVE FOR MORE DETAILS. This service requieres a three-month contract.