Great Expectations: Consumers Are Demanding An Enjoyable Design Experience

As technology continues to shift, sleek and user-friendly design is becoming increasingly crucial to businesses' vitality. Although once perceived as something relevant to only the "high brow" consumer, good design has been democratized via companies like Apple, Ikea, Facebook, Pinterest, and Airbnb. Consumers now expect an enjoyable design experience for even the most mundane purchases, like with Apple Care, which comes in a sleek box rather than a plain envelope.

By using design principles that balance simplistic sophistication and functionality, these companies have made consumers hyper-aware of "good" and "bad" design: consumers can immediately distinguish a lousy logo from a good logo. This judgment is undoubtedly based on aesthetics more than technical merit. Ultimately, consumers seek remarkable experiences with products, and excellent design now separates "good" business from "great" ones.

Interested in creating a beautiful project with us? We’re top-notch listeners, so feel free to drop us a line. If you’re looking to give your audience an excellent enjoyable new experience, heck… that’s when we’re at our best.

All the best,

Mauricio Gonzales
Content Marketing & Branding Specialist / Founder
mauricio@onegooddesign.com
www.onegooddesign.com