Social Media Usage Spiked And It's Set To Last

The outbreak of coronavirus has upended people's daily lives and businesses across the world. The question is: what comes next in the context of consumer behavior?

Because of the COVID-19 outbreak, many consumers have undeniably had more time on their hands at home. As a result, consumers turned to social media as their primary form of entertainment. Through our market intelligence reports, we found that 72% of consumers in the U.S. say they are spending more time on social media per day since the outbreak of coronavirus. 

Below is a chart depicting the percentage of users by generation spending more/less time on social media since the outbreak:

Below is a chart depicting the percentage of users by generation that says they're likely/unlikely to continue using social media to the same extent once restrictions are lifted:

The Crisis Has Shifted Habits

Has your content shifted since the outbreak?  Is your content category in demand? Are you aware of your changing content needs? The crisis has shifted habits. It's time to adapt for success. 

At GOOD DESIGN™, we can help you tell your story. We are a growing content creation agency that builds, writes, designs, and distributes excellent B2C and B2B content. Our small bilingual (Spanish) team consists of copywriters, graphic designers, developers, photographers, UX-designers, and motion designers.  If you'd like to inquire about our content creation services, please email me at mauricio@onegooddesign.com. 

This is the time to build connections and trust through content that resonates. Stay relevant in this post-COVID-19 era.


If you enjoyed this newsletter, I’d be very grateful if you’d help it spread by emailing it to a friend.

All the best,

Mauricio Gonzales
Content Marketing & Branding Specialist / Founder
mauricio@onegooddesign.com
www.onegooddesign.com