The Social Purchase Journey
How are the behaviors of social media users changing? Let's start by saying the average number of social media accounts held by internet users in the U.S. is now 6.8. People utilize particular platforms to carry out specific types of actions, such as LinkedIn to network at a professional level, Tik Tok for entertainment, and Instagram as an inspirational medium.
But, what are some of the social media motivations? It's not about "socializing" anymore, but for content consumption activities, such as entertainment and finding information about a product or service.
Consequently, we can observe that content consumption is empowering social commerce. Social media plays a significant role in the purchase journey right up to the point of purchase. It is through content consumption that conversions happen. Content marketing can be a significant revenue generator for all companies out there, indifferent to their industries (B2C or B2B).
Below are charts GOOD DESIGN™ created using data coming from a Nielsen survey/intelligence market report to illustrate fascinating insights for your next content marketing strategies. The report focuses on the social purchase journey; let's dive in!
The social path to purchase
% who say they do the following applies to them
% who say they do the following applies to them
% who say they do the following applies to them
% who say they do the following applies to them
% who say they do the following applies to them
Content makes consumer trust, and brand affinity grow overtime.
A study on "The Power of Content" by Conductor, a research marketing company, shows in a survey of 1000 consumers, people were 131% more likely to buy from that brand than consumers who did not read any content. Again, content marketing has the potential to be a significant revenue generator beyond advertising. Your story matters.
At GOOD DESIGN™, we can help you tell your story. We are a content creation agency that produces and distributes excellent B2C and B2B content. Our team consists of planners, strategists, copywriters, graphic designers, developers, UX-designers, and motion designers. If you'd like to inquire about our content creation services, please email us at hello@onegooddesign.com.
All the best,
Mauricio Gonzales
Content Marketing & Branding Specialist / Founder
mauricio@onegooddesign.com
www.onegooddesign.com
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